Having a Facebook fan page will surly help you increase your Facebook engagement with your followers and increasing the chances in showing up in people’s news feeds.
However, there’s a ton of Facebook fan pages that aren’t successful. Just by owning one doesn’t mean you’re doing it right. So today, I’m going to list and help you overcome the most common mistakes I see people make on their Facebook fan pages.
1. Half Filled Facebook Page
One of the biggest mistakes you can make with your Facebook page is not filling out the page completely. Make sure you fill out the entire page properly and try to explain every single detail your business or service is offering.
2. Writing Too Much Content
Another mistake people make is writing content that is pretty long. Keep in mind that Facebook news feed is a crowded place and posting long content won’t grab your fan’s attention. Keeping it somewhere 100-150 words would be ideal. Try to keep your content to a maximum of 250 words.
3. Sharing Irrelevant Content
Despite the fact that some funny posts and pictures posting on your Facebook page can gain engagement with your audience, it can also hurt your business pretty bad. Simples solution is to try and tie the irrelevant post with your business or just keep this kind of posts to a minimum.
4. Lacking consistency
When you try to keep your Facebook engagement and grow your audience, lacking consistency in your posting could be the worst thing you can do. That’s why you need to set up a regular posting schedule or even start using the Facebook Scheduler tool to schedule your posts. However, posting too often can also negatively affect your business. Try to keep it in a normal range, anywhere between 5-6 posts per week.
5. Incorrect Links and Link Postings
Before sharing a link with your fans make sure you check it upfront as well as after you share it.
Also, keep in mind that the layout automatically generates a clickable page link description alongside with thumbnail image if available, so there is no need to keep the additional written URL and mess up your content.
6. Ignoring Audience Complaints
Ignoring a complain sure doesn’t make it go away. In fact, you are making it worse. If you have a customer complain on your fan page make sure you deal with it by replying directly to it. With this you’ll make your customers appreciate you for taking care of their problem and also making others aware that you deal with your customer’s problems. A huge plus in every business , right?
7. Rush hour posting
We all know how difficult it is to drove someone attention’s in the Facebook news feeds. Guess what? Posting during high-volume hours is even more difficult and your almost making it impossible for your posts to be seen. Try to avoid sharing during the busiest hours of the day. For example, not a good time for posting would be during working hours (9 am – 5pm).
Note: The best time to share posts varies from one business to another. Keep track of what works best for you.
Are you making any of these 7 mistakes? Could you point out some other?
Let me know in the comments below.